How You Actually Make Money
Three Proven Paths to Profit
Start fromScratch
Add Value to Existing Products
Create from Design
Personalized Key Chain
Simple items, made valuable
- Source low-cost blanks (1€–5€)
- Turn them into personalized products
- Sell at premium pricing (10€–50€+)
Selling Price
15€
Cost
3€
Profit
12€
Personalized Pet Collar
Make it exclusive for your furry baby
- Start with products you already sell
- Add instant personalization (names, logos, custom designs)
- Increase margins and customer loyalty (+5€–50€ per item)
Market Price
15€
Customized Price
30€
Price Increase
+100%
Layered Wood Art
One design, multiple income streams
- Turn your designs into sellable products
- Create once, sell multiple times
- Scale with both physical products and digital files
Selling Price
40€
Profit
35€
Design File
10€ each
How Makers Sell & Grow
Find the Sales Channel That Fits You
On-Site Personalization
Built for Impulse Sales
Craft Fairs
- Earn 300€–1000€ per weekend
- Setup in ~30 minutes
- Starting difficulty: ⭐⭐
Recommended
LaserPecker LP4
Scalable Products
Built for Long-Term Sales
Online (E-Commerce)
- Sell 24/7 with automated orders
- Scale from side hustle to full-time
- Starting difficulty: ⭐⭐⭐
Recommended
LaserPecker LP5
Bulk Engraving
High-Ticket Orders
Local Business Orders
- High-value bulk orders (200€–2000€+)
- Recurring business clients
- Starting difficulty: ⭐⭐⭐⭐
Recommended
LaserPecker LX2
Sell All Year Round
Seasonal Demand Never Stops
Gifting Season
People Buy for Meaning, Not Price → High Emotion, High Margin
- Valentine’s Day: jewelry, personalized gifts
- Early-year gifting: custom keepsakes
Peak Sales Season
Peak Urgency Across Categories → Highest Demand, Highest Revenue
- Halloween: themed items
- Christmas: ornaments, personalized gifts
Events & Celebrations
Best Occasions for Visibility & Referrals → Bulk Orders, Repeat Demand
- Weddings: engraved favors, decor
- Graduations: name gifts, keepsakes
Travel & Lifestyle
High Frequency, Quick Turnover Items → Fast-Selling, Impulse Buying
- Travel season: souvenirs, luggage tags
- Daily personalization: pet items, accessories
Built for Your Business Journey
What Stage Are You In?
Recommended
LP2 Plus
Just Starting / Side Hustle
- Low cost + simple Customization
- Potential: 0€–500€/month
- Top Niches
Coasters • Keychains • Pet Tags
Recommended
LP4
Growing Business
- More materials + Faster output, value-added services for businesses
- Potential: 500€–2000€/month
- Top Niches
Pet Product Customization • Wedding & Event Add-Ons • Brand Customization
Recommended
Serious Business / Batch
- For high-speed, large-volume production
- Potential: 2000€+/month
- Top Niches
Jewelry • Metal & Wood Items • Custom Wood Products
SMB 101 Business Growth Program
What We've Learned So Far
We launched SMB101 to connect with 101 small businesses, learn from their journeys, and support their growth. Explore the highlights from Phase 1 and apply to join Phase 2.
622
Applications Received
6
SMBs Interviewed
70
Countries Represented
35
Industries Represented
Support Beyond the Machine
Guides, Inspiration & Community




